Schema.org Generator
Generate JSON-LD structured data for 12+ schema types.
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Use tool →How to Use the Schema Generator
Pick a schema type from the dropdown. Fill in the fields. The generator builds valid JSON-LD structured data in real time. When you're done, copy the output and paste it into your page's <head> section. That's it. No account, no signup, no data leaves your browser.
Required fields are marked with an asterisk. The warning bar above the output tells you what's missing. Google won't guarantee rich results for incomplete markup, but the output is always valid JSON-LD regardless.
What Is JSON-LD Structured Data?
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for adding structured data to web pages. It sits inside a <script> tag in your HTML and tells search engines exactly what your page is about — a business, a product, a recipe, an event, an article, or any of dozens of other types defined by Schema.org.
Unlike Microdata or RDFa, JSON-LD doesn't require you to sprinkle attributes throughout your HTML. It lives in one self-contained block. Add it to the head, and you're done. This separation makes it easier to maintain and less likely to break when you redesign your page.
Why Structured Data Matters for SEO
Structured data makes your pages eligible for rich results — those enhanced search listings with star ratings, prices, FAQ accordions, recipe cards, event dates, and more. Rich results get higher click-through rates than plain blue links. They don't directly boost your rankings, but they make your listing more visible and more clickable, which compounds over time.
Google uses structured data to understand page content with less ambiguity. A page about "Apple" could be a fruit, a company, or a music label. Structured data removes the guessing. It's not a ranking factor in the traditional sense, but it helps search engines serve the right content to the right queries.
Which schema type should I use? +
Where do I paste the JSON-LD code? +
<head> section of your HTML page, or just before the closing </body> tag. Google accepts it in either location. The head is the conventional spot. If you're using a CMS like WordPress, look for a "custom header scripts" option in your theme settings, or use a plugin that lets you inject code into the head.